| |
| My primary research interests
fall within the domain of attitude and persuasion
research. These interests include the role
of affect and cognition in persuasion, the
causes and consequences of attitude strength,
and the impact of attitude structure on susceptibility
to persuasion and attitude-behavior consistency.
Other research interests include the psychological
mechanisms underlying social influence tactics,
the impact of questionnaire design features
(e.g., question order and question format)
on the measurement of psychological constructs,
and methodological issues in the application
of statistical methods (e.g. factor analysis
and structural equation modelling) to psychological
research. |
| |
